It’s done by delivering content based on IP addresses. It’s when the content or URL presented to the search engine is different than what is presented to the user. Wondering what cloaking is? It’s one of the shadiest black hat SEO tactics. Duplicate content also can result in a poor user experience, which will also negatively impact rankings. Google will either ignore the duplicate content at best or penalize the site at worst. However, search engines prefer original content. This tactic is meant to make content creation easier for lazy companies.
Not to mention most of these links are spammy or irrelevant and can result in your site being penalized.Īs the name suggests, duplicate content is when sites essentially copy and paste content multiple places on the site. This goes directly against Google’s rules and can result in a ban. Rather than put in all this work, black hat SEO companies will often simply buy backlinks. The white hat way of building links is to create quality content, link internally, guest blog, and research professional places to link to. Finding quality links that are relevant can be difficult. Link building is an important part of SEO, but it’s also one of the most challenging parts. Here are a few black hat SEO tactics that you should avoid at all costs and should never let your SEO agency do. While these might work initially, they usually result in costly and long-lasting consequences. Cheap or sketchy SEO businesses typically use black hat SEO tactics to increase rankings. More often than not they’ve been burned by a shady SEO company before. It’s not uncommon for a new client to come to our SEO agency full of skepticism and apprehension.
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